For Boohoo’s Bring Your Own Body campaign, I developed a visual identity and rolled it out across multiple touchpoints, including homepage assets, email marketing, and social content.

Working with pre-shot imagery of models on colourful backdrops, the campaign celebrated inclusivity. The campaign featured a diverse range of body types, races, and styles. I created a campaign identity that could sit consistently across all assets. This included pairing a bold sans-serif typeface for impact and brand alignment with a handwritten script font to introduce individuality, tying back to the campaign theme of self-expression and “bringing your own body.”

The finished identity used expressive layered colours, typography, and imagery.